3D virtual tours have been gaining in popularity in recent years, but the onset of COVID-19 and the massive disruption it caused have turned them from an appealing extra to a necessity in real estate. The COVID-19 pandemic has changed a lot about how life once functioned, and an unexpected outcome is the acceptance of new ways to approach home shopping which have proven to be effective and efficient. As a result, many are likely to stay long after the health crisis is over. The virtual tour’s role in real estate has gone from nice-to-have to a must-have.
Do you remember when virtual property tours were just glorified slide shows stitched together into two-minute YouTube videos? Digital property tours have grown up a lot since then. Now a high-tech version, the Matterport 3D virtual tour is dominating the space. However, like all exciting new technologies, Matterport has spawned a sea of copycats and despite their claims, many are not actually 3D at all. So what differentiates a true 3D tour from imitators? It’s all about the depth. Any virtual tour can capture two dimensions (height and width) but true three-dimensional tours also capture depth. Matterport’s AI-powered software adds depth to images. In other words, Matterport can create true 3D. Matterport is a pioneer and the leader in 3D tour technology.
A three-dimensional property tour lets real estate consumers remotely “walk through” a virtual model of a home. Viewers can navigate the space simply by clicking or tapping their screen; they can look up or down, as well as side to side, just as they would in real life, and even measure a space. The transition from one point to the next within a tour is seamless. There are no visual distortions in a true 3D tour.
I also offer Zillow 3D Home Tours. The numbers just add up: 3D Home Tours and interactive floor plans make listings more interesting – and people more interested.
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